{"id":10155,"date":"2021-12-23T14:07:28","date_gmt":"2021-12-23T14:07:28","guid":{"rendered":"https:\/\/welcomemilano.it\/?page_id=10155"},"modified":"2022-03-11T17:02:17","modified_gmt":"2022-03-11T16:02:17","slug":"biofilia","status":"publish","type":"page","link":"https:\/\/welcomemilano.it\/en\/biofilia\/","title":{"rendered":"Biofilia"},"content":{"rendered":"\t\t
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Biophilia is what happens when man and nature establish a harmonious dialogue.<\/span><\/p>

Biophilia is here.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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PAVING THE WAY TO THE FUTURE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The planet is in crisis.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The younger generations live in fear of the consequences of <\/span>climate change<\/b>: in fact, 75% of young people experience panic, anger, anxiety and sadness about the future (data from the University of Bath, UK).\u00a0<\/span><\/p>

The effects of these concerns are far from trivial: they are a <\/span>challenge <\/b>that we all have to face.\u00a0<\/span><\/p>

Every single activity that we do today must contribute to the <\/span>wellbeing<\/b> of the planet: the world desperately needs new ideas and new solutions.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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WELCOME is a destination for those who want to be part of the construction of a new model for regeneration firmly rooted in the principles of health and wellbeing, sustainability and resilience.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u201cBiophilia is the love of Life. Everything that is alive attracts us and can evoke emotions in us.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Edward O. Wilson<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Biophilia: the way forward for the future of our planet<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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An innate<\/span> empathy<\/b> for nature lives in every human being: the great scholar Edward O. Wilson called this <\/span>\u2018biophilia\u2019.<\/b><\/p>

Following the path of biophilia means helping <\/span>man to reconnect with his roots<\/b>, in total harmony with the natural environment.<\/span><\/p>

This is the only way that<\/span> humanity\u2019s potential<\/b> can truly be expressed to its fullest.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Together, <\/span>architecture<\/b> and <\/span>nature<\/b> can redefine our cities and combat climate change. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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WELCOME has anticipated the future of offices by bringing biophilia into the world of architecture and work.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The biophilic office of the future is here:
\npeople and nature together again\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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At <\/span>WELCOME<\/b>, <\/span>nature<\/b> is always close at hand, with constant reminders in the elements that characterise the building, as well as in the presence of the immense <\/span>Lambro Park<\/b> at its doorstep.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Natural materials<\/b>, such as wood, blend in seamlessly with the environment.\u00a0<\/span><\/p>

Meanwhile, <\/span>vast windows<\/b> allow sunlight to flood the interior spaces. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The biophilic office<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tincreases productivity by\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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15%<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t37%\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tThe layout is flexible and can be rearranged in unusual ways in order to better suit the needs of those who work at WELCOME. \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tStudies show that biophilic design increases productivity by 15% and reduces stress by 37%, thus promoting workers\u2019 concentration and satisfaction. \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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WELCOME is \u201ca <\/span>manifesto for the cities of the future<\/b>\u201d, as Kengo Kuma himself defined it in his discussion with botanist Stefano Mancuso at the Venice Biennale: an example which can provide inspiration for understanding the <\/span>dialogue <\/b>between people and nature, architecture and the environment<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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ORGANIC ARCHITECTURE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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People-friendly architecture<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The feeling you get when you climb into a treehouse as a child translates into the sense of <\/span>freedom, harmony and protection <\/b>that you get when you walk into a biophilic office.<\/span><\/p>

\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Organic architecture<\/b> encapsulates the <\/span>positive experience<\/b> of being in touch with nature: it is the protagonist of an environment that is both aesthetically and structurally harmonious.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u201cIf I touch the earth with my foot and touch the trees with my hand, I can perceive the reality of a place. This is my method, this is the starting point of a dialogue with the place.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Kengo Kuma, 2018<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Kengo Kuma & Associates:
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Architecture firm <\/span>Kengo Kuma & Associates<\/b> has introduced the principles of <\/span>biophilia <\/b>into architecture with Europa Risorse, creating a wonderful building that blends in with the natural landscape of<\/span> Lambro Park.<\/b><\/p>

Kengo Kuma\u2019s goal has always been to create buildings that are not merely independent objects, but <\/span>gateways into life. <\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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WELCOME<\/strong> is seamlessly integrated<\/strong> into the context, becoming an extension of the nature around it, where \u2018boundaries disappear\u2019.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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ESG CRITERIA<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The ESG<\/strong> criteria are three fundamental dimensions for verifying and concretely measuring the commitment<\/strong> of each activity in the long term to safeguarding people and the Planet: these are Environmental, Social and Governance.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Environmental\u00a0<\/strong>measures the environmental impact<\/strong> of each activity based on factors such as the containment of CO2 emissions, the use of renewable energy and food safety.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Social<\/strong> includes business decisions that have a social impact<\/strong>, such as gender equality and attention to working conditions, but also initiatives that contribute to the well-being of citizens.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Governance<\/strong> concerns the management of the company in compliance with meritocracy<\/strong> and diversity policies, in the communication and transmission of sustainability data<\/strong> achieved by the activity.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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WELCOME\u2019s commitment<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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WELCOME is an urban<\/strong> and environmental regeneration project<\/strong> that aims for – and achieves – very high environmental, social and governance standards. WELCOME is committed to:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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E<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Minimize CO2 emissions<\/b><\/p>

and to compensate 100% those produced over the course of its life cycle also thanks to the <\/span>planting<\/b> of trees in the Milan area or elsewhere; to finance the transformation of thermoelectric plants into renewable energy plants; to introduce native plant species favoring the restoration of <\/span>local habitats.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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S<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ensure equal opportunities<\/strong><\/p>

training, health and safety for workers: WELCOME adopts strategic policies to generate a\u00a0positive social impact<\/strong>. In addition, the new Piazza with essential services contributes to the\u00a0well-being of citizens<\/strong>\u00a0and to meet the needs of the community.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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G<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Manage business with professionalism<\/b><\/p>

thanks to two new key figures such as the <\/span>Chief Health Officer and the Chief Sustainability Officer<\/b>, who guarantee <\/span>equal opportunities <\/b>and constant <\/span>communication <\/b>of data on sustainability and biophilia, such as air purification and energy saving.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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WELCOME: looking towards 2030<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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WELCOME directly acts on 11 of these goals:\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tWELCOME guarantees modern and quality services, for personal wellbeing.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tWELCOME creates training opportunities and raises awareness on key issues such as nutrition.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tWELCOME minimises the consumption of energy, water and natural resources. \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tWELCOME makes use of renewable energy through energy and environmental monitoring.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tWELCOME offers large and bright spaces that allow us to work better.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tWELCOME has numerous technical features that make it possible to create an innovative working environment. \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tWELCOME meets the needs of the wider community by establishing a new centrality for Milan, complete with essential services. \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tWELCOME adopts a rainwater management system to ensure its reclamation and reuse.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tWELCOME promotes sustainable mobility by integrating car sharing services and electric car charging points.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tWELCOME encourages the restoration of local habitats by carefully selecting native plant species for incorporation.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tWELCOME has obtained Social Responsibility certifications for the management of human rights.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tDiscover all the benefits of biophilic design and its environmental impact, as well as more about organic architecture, through the insights, interviews and interesting facts in Booklets 1, 2 and 3.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\tFind out more<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Biophilia is what happens when man and nature establish a harmonious dialogue. Biophilia is here. PAVING THE WAY TO THE FUTURE The planet is in crisis. The younger generations live in fear of the consequences of climate change: in fact, 75% of young people experience panic, anger, anxiety and sadness about the future (data from […]<\/p>\n","protected":false},"author":1,"featured_media":10912,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\nBiophilia - Welcome Milano<\/title>\n<meta name=\"description\" content=\"Biophilia: love for life. WELCOME Feeling at Work introduces this noble concept to the world of organic architecture and work. 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