MILAN HAS A NEW CENTRALITY

Context

HISTORY

There is value in rebuilding.
There is value in regenerating.
The area that was once home to the Rizzoli publishing house is being regenerated, with full respect for the traditions that define the site. The building has a new lease of life, and via Rizzoli has a new face.

Storia

C’è valore nel ricostruire.
C’è valore nel rigenerare.
L’area che ospitava l’ex casa editrice Rizzoli viene rigenerata, nel rispetto delle tradizioni. L’edificio ha una nuova vita, la via Rizzoli un nuovo volto.

1927

Angelo Rizzoli, founds his Italian publishing house, A. Rizzoli & Co. Upon his death, the publisher acquires the Corriere della Sera newspaper. The company’s first office dates back to the 1950s.

2001

A master plan is produced to develop the eastern section with a linear building running along via Rizzoli and the iconic eighteen-storey vertical tower.

1927

Angelo Rizzoli, founds his Italian publishing house, A. Rizzoli & Co. Upon his death, the publisher acquires the Corriere della Sera newspaper. The company’s first office dates back to the 1950s.

2011

Renowned Italian architects complete work on the other two buildings that are currently home to the new RCS headquarters.

2001

A master plan is produced to develop the eastern section with a linear building running along via Rizzoli and the iconic eighteen-storey vertical tower.

2021

WELCOME regenerates the now-empty historical building, restoring a sense of dignity to an iconic location. The spectacular staircase designed by Piero Portaluppi is set to be preserved out of respect for the history of the site.

2011

Renowned Italian architects complete work on the other two buildings that are currently home to the new RCS headquarters.

2021

WELCOME regenerates the now-empty historical building, restoring a sense of dignity to an iconic location. The spectacular staircase designed by Piero Portaluppi is set to be preserved out of respect for the history of the site.
Piazza Duomo, nerve center of the city
Stazione Centrale, Milan's main railway station
L’aeroporto di Linate, the third largest airport in Lombardy for passenger traffic
Lambro Park, in continuity with WELCOME
WELCOME is easily accessible by car due to its proximity to the A51 tangenziale Est di Milano
WELCOME is located in via Rizzoli 2, next to Lambro Park and to the exit of Crescenzago station on metro line 2
WELCOME is located in via Rizzoli 2, next to Lambro Park and to the exit of Crescenzago station on metro line 2

Location

Excellent accessibility
Accessible from both the city centre and the suburbs: WELCOME is on the edge of Lambro Park and at the exit of Crescenzago station on Line M2, just a few stops away from Milano Centrale station. Its proximity to Milan’s eastern ring road (the A51) means that it is well connected with Linate airport.

Location

Excellent accessibility
Accessible from both the city centre and the suburbs: WELCOME is on the edge of Lambro Park and at the exit of Crescenzago station on Line M2, just a few stops away from Milano Centrale station. Its proximity to Milan’s eastern ring road (the A51) means that it is well connected with Linate airport.
Working with a balance between nature and metropolitan lifestyle
WELCOME is located in an area of the city with excellent connections to public transportation and the motorway system, but equally has the Lambro Park’s impressive 770,000 square metres of green space at its doorstep. Here it is possible to work in a unique, natural landscape that is just a stone’s throw from the key points of the city.

LAMBRO PARK

A place loved by all of Milan’s residents

Working at WELCOME means overlooking Lambro Park – Milan’s spectacular green lung – and enjoying an immersive natural experience every day, all without compromising on the many mod cons of metropolitan life.

Alberi

At WELCOME, every moment is worth living to its fullest.

Enjoy the sprawling park for a peaceful lunch break, play some outdoor sports, or simply read a book or do some work in the fresh air.

A NEW CENTRALITY FOR MILAN

THE PERCEPTION OF THE CITY

Identifying with a place that you can call home

Cities can be identified through their most recognisable places. Projects with a great deal of depth and beauty craft new identities, allowing citizens to change their perceptions of the city.

THE PERCEPTION OF THE CITY

Identifying with a place that you can call home
Cities can be identified through their most recognisable places. Projects with a great deal of depth and beauty craft new identities, allowing citizens to change their perceptions of the city.
“Like a piece of architecture, a city is a construction in space, but on an enormous scale.”
Urban planner,
Kevin Andrew Lynch

THE FOCAL POINTS OF MILAN

A new centrality, a new feather in Milan’s cap

The city grows with the emergence of new focal points, which become important urban and cultural landmarks.

 

The bold identity and iconic architecture offered by WELCOME are reshaping Milan’s landscape. 


WELCOME is a new centrality  for Milan, making it possible to create a new mental image of the city as the result of a two-way interaction between the place and its people, which is essential for emotional wellbeing.

TOWARDS A MULTICENTRIC CITY

How perception changes
Piazza Duomo is a historical and cultural location in Milan, and the identifying site of the city.
Ever since the wave of innovation brought by the 2015 Expo.
Milan now has a skyline of its own.
Milan looks to the future with a mature outlook, in the hopes of becoming increasingly accessible, multicentric and attractive.
Piazza Duomo is a historical and cultural location in Milan, and the identifying site of the city.

YESTERDAY

The square is right in the centre of Milan, and over the years, other key points in urban life and organisation have sprung up around it, changing the collective perception of the city.
Ever since the wave of innovation brought by the 2015 Expo.
Milan now has a skyline of its own.

today

A series of urban regeneration projects is turning the Porta Nuova, Porta Garibaldi and Isola neighbourhoods on their heads. The urban fabric is being synergistically stitched into something new, creating important new centres such as Santa Giulia and Symbiosis.
Milan looks to the future with a mature outlook, in the hopes of becoming increasingly accessible, multicentric and attractive.

TOMORROW

WELCOME is creating a new centrality for Milan: a part of the city is evolving into a central place filled with services and opportunities.

A NEW GREEN Piazza

PERMEABILITY

Your trip to Lambro Park will be different.
WELCOME is transforming via Cazzaniga into a tree-lined promenade, connecting Crescenzago metro station with Lambro Park, by way of the new square. WELCOME is an open and accessible place for all: anyone and everyone is welcome to walk through the large porticoes, courtyards and galleries on their way to the Piazza and the park.

Traffic on private areas

Traffic on public areas

Co-working

Offices

Meeting areas

Shops

Restaurant

Supermarket

SERVICES FOR THE COMMUNITY

To improve everyone’s quality of life.
A dynamic space filled with essential services, the new green square of over 4,000 sqm will see a renaissance of socialising, meetings and dialogue in the café, restaurant, business spaces and also a medical centre.

A project waiting to be discovered

Discover all the benefits of biophilic design and its environmental impact, as well as more about organic architecture, through the insights, interviews and interesting facts in Booklets 1, 2 and 3.