WELCOME EXPERIENCE – Incontro con i cittadini
19-20-21 November 2021
An event specifically for citizens to discover WELCOME up close and personal, opening its square up for people to use and experience as early as 2021
Three days of events in which a series of insightful talks and an exhibition in the open construction site of the former Rizzoli area allowed citizens to get up close and personal with WELCOME.
An opportunity for people to meet, discuss and establish a dialogue with Antonio Napoleone, President of Europa Risorse; Giancarlo Tancredi, Councillor for Urban Regeneration; Caterina Maria Antola, President of Municipality 3 of Milan; Maria Antonella Bruzzese, Politecnico di Milano; and Massimo Vitale of Vitali S.p.A.
The construction site was transformed into an exhibition space which brought together the value of the past with the near future: one series of panels discussed the evolution of the site, with its historical and cultural importance for Milan, whilst the other offered a glimpse into the experience of WELCOME’s new green square, wholeheartedly involving the citizens as the true stakeholders and protagonists of the transformation.
WELCOME EXPERIENCE also provided an opportunity to present ‘The People’s Voice’, a vox pop video conveying local residents’ needs, opinions and hopes for the development.

















