An urban regeneration project by
WELCOME is the biophilic office of the future.
WELCOME cares for people and nature alike, promoting a planet-friendly environment where people can live and work.
Our planet is in crisis. The younger generations are well aware of this, and now, even the institutions have accepted it. As such, the concept of Biophilia, the love of life, is quickly gaining popularity. WELCOME is a pioneering new project that is bringing this ideal of wellbeing, prosperity and resilience into the world of architecture and work.
Designed by Kengo Kuma & Associates, the world’s leading exponent of organic architecture. WELCOME uses a new architectural language and gives shape to a vision in which the boundaries between urban and natural elements, life experiences and work experiences, finally dissolve.
WELCOME is a cutting-edge project: its profile meets the highest ESG (Environmental, Social and Governance) values, the criteria for assessing the current and future impact of any business. What’s more, every single choice is designed from the outset to fit with the Sustainable Development Goals (SDGs) of the UN’s 2030 Agenda.
La città si arricchisce di una nuova Piazza verde: 8.000 mq per attività commerciali che incontrano bisogni di residenti e lavoratori.
Just a stone’s throw from the metro station and fully integrated with Milan’s Lambro Park, WELCOME is regenerating the original headquarters of Angelo Rizzoli’s publishing house.
WELCOME fits perfectly into the Milanese landscape of the future, establishing a new centrality with a strong identity and an iconic architectural style.
The city can now benefit from a new, much-needed green square: 4,800 sqm for businesses selected to meet the needs and wants not only of those who work at WELCOME, but also of the local residents in the area.
In WELCOME tutti gli ambienti sono pensati per generare impatti positivi sul Pianeta e sulle persone
A regenerative approach to architecture, with state-of-the-art systems, renewable energy sources and controlled energy consumption. WELCOME is a combination of nature and architecture spanning over 52,000 sqm, all just waiting to be explored.
A regenerative approach to architecture, with state-of-the-art systems, renewable energy sources and controlled energy consumption. WELCOME is a combination of nature and architecture spanning over 52,000 sqm, all just waiting to be explored.
The extraordinary flexibility of the spaces allows for tailor-made and independent corporate offices.
Hospitality, collaboration, wellbeing and sustainable mobility: all services offered at WELCOME are oriented towards personal wellbeing for all.
Europa Risorse, PineBridge, Kengo Kuma & Associates e un team di grandi professionisti danno vita a un progetto di rigenerazione urbana
Approfondisci ogni aspetto del progetto con video, interviste e booklets.
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Developer Europa Risorse, investor PineBridge and architects Kengo Kuma & Associates – together with a team of expert professionals – are at the helm of an extraordinary urban regeneration project.
Work is already underway. Please contact us for further information on the project, completion times, and any business information.
WELCOME will have a series of 8 books to tell its story: 4 available soon, and 4 set to be produced during and after its construction. An editorial initiative to offer a deep dive into the values of this project.